On a recent jog, I pondered what might be the “new normal” after the deadly breakout of the corona virus. I felt several larger trends would emerge.
Given that I’m buried in search data daily, I have insight that many others aren’t regularly monitoring. A few of them are exhibited here on Google Trends. (note: this link is not semantically friendly which leads me to believe this may die at some point. FYI, this link lives currently under the main “google trends” when you visit the homepage).
Examples include these 4 topics which “broke out” in the thousands of percentage points++ on the dates delineated.
Here are my (plausible) prescient thoughts:
(you can remember them in my mnemonic acronym: BCEH)
MORE BOOKS THAN EVER
There will be a plethora of Books Released
Life has changed more than it has in possibly a century. Maybe more?!
As a result, people are currently drafting some of the most interesting stories. They’re already crafting some of the best journalism, blog posts and every form of written rhetoric you can imagine. Personally, I’ve never been so inspired to write!
At first, when I started taking this virus seriously, I was updating statistics daily on my handful of “corona virus” posts. I’ve since stopped because I’ve realized it has taken up too much of my time and I need to dedicate my efforts on potentially a bigger “writing project” which helps others execute their last wishes and stories for their loved ones. Even though I switched efforts, I haven’t stopped writing.
Plus, people are thinking more than ever. Businesses are also having to rethink how they carry out their now “antiquated” solutions.
Beginning in the fall of 2020, you should see the selections on Amazon and all the secondary sources of books proliferate like no other time in history.
THE CULINARY ARTS WILL PEAK
Chefs, Cooks & Food Industry Disruptors Galore
Stuck in your house? Restaurants closed? What to do…besides becoming the next Anthony Bourdain or Chef Antonio Park?
You can see the a good number of breakout searches during covid-19 related to recipes and the like:
I saw it with my friends:
“I had my own mandu party last night: Mandu and Let’s Eat korean drama! It actually turned out o.k.”
“Lunch the other day!”
“…after this sh*t is over, we should all do a potluck to see who gets to be crowned QC (Quarantine Chef)”
Personally, I’ve made more Korean, Vietnamese and Japanese noodles with fresh vegetables than ever. While it’s not Michelin 3 star level culinary arts, I’ve been mashing together some interesting combinations of tuna fish and trying what I can to mix up the weekly menu so I don’t get completely burnt out of eating the “same ole.”
I wouldn’t be surprised there are more new recipes than ever. Having all this time gave people time to experiment!
STARTUPS WILL BECOME THE NEW NORM
Small Business will eclipse Big Business for the first time
Not only has the “stay at home” restrictions forced us to become more creative in the kitchen, but it has also motivated to get creative at work. While the Internet was already “disrupting” many industries, covid-19 may have just accelerated the transition from the “old economy” to the “new.”
More people were laid off than ever inducing people to consider more options.
While collecting unemployment is “easy” for the short term, people can’t depend on both the subsidized income and potential stimulus checks forever. Some are realizing they can’t be in stagnant and vulnerable industries that are susceptible to any surprise events in history (or even the normal business cycles). Part of these “revelations” area result of events like:
Zoom is bigger than ever – Worth more than Top 7 Airlines combined!
Consumer spending patterns may have a new “normal”
Industries that took it on the chin
- Cosmetics industries took a HUGE hit
- Restaurants are realizing how vulnerable they are; there may be some large shifts in the industry including many potentially going out of business
- Furnishings, appliances and entertainment outside (like amusement parks)
- Fitness and wellness (like health clubs) moved elsewhere
- Hair salons and personal care services are ailing
- Everything related to travel (gasoline, vehicles, short term home rentals, cruises, adventures/tours, flights, hotel/resorts
- Apparel of all kinds + Jewelry and Accessories
Verticals that benefited and are full steam ahead
- Groceries are growing
- Gaming is booming
- Household supplies are fine (more TP than ever)
With all this said, some countries like china, Korea and Taiwan have moved on.
We don’t need offices to be just as productive
On the commercial side, the problem is beginning to look as dire. In addition to the countless small retail and restaurant businesses that may be forced to permanently vacate their commercial spaces because they can no long afford them, a growing number of corporate chains is also beginning to prove unwilling or able to pay their rent.
“Remote work is something we’re thinking a lot about right now,” says Colin Yasukochi, director of research and analysis at the commercial real estate services giant CBRE. “People are right now being forced to do it,” but “I think some will inevitably stick” to working remotely, he says. “The question of how many, and for how long, is unknown.”
Telemedicine proves doctors can diagnose almost as well over video
Amazon is demanded more than ever
And we can deliver everything including cars
BONUS PREDICTION: We’ll come out of this healthier than ever
No commute = 2-3 hours extra time for working out!
Not only are we spending less time commuting, but we’re most likely more immobile (or “can be” ) and some of us will realize it is “too much.” Some may have used it as another excuse to be lazy, but a good number of people who may have had challenges getting into shape because of schedule challenges, it should no longer be an issue.
The biking craze around “peloton” has shot up:
“workout” is now sought after again!
people are searching about working out
There is a Caveat:
As my friend Jareb would say, this is also polarizing and we’ll see frankly, many people also fail in becoming these popular authors, culinary experts or successful entrepreneurs. But as Charles Darwin has preached, “the strong will survive.” Brandon adds, “and the strong will prosper” — which is what Darwin most likely said or intended his message to be as well.
3 Additional HUGE Shifts in Behavior after Covid-19
And what others have already reported has changed (and may never be the same again):
- Dating may no longer be the same
- Education doesn’t need to be “in person”
- The gaming industry just continues to become monstrous