Numbers used to define me.

Now I count smiles.

I'm Brandon Na. I back founders at Good Peoples Ventures, host the Startup Wins podcast, and for nearly three decades have helped people grow in ways they never imagined, from young students to seasoned entrepreneurs. Everything I do comes back to one goal: grow the quotient of smiles in the world.

Run your cursor through the numbers.

From Math Student of the Year to measuring impact.

In 9th grade I was the Math Student of the Year. Formulas, rankings and metrics were everything, and I measured my worth in grades and scores.

What matters to me is impact: investing in people, helping grow companies that improve society, and working directly with founders who are building meaningful organizations that shape the future. My work spans from smart growth to education and mentorship to venture capital, connecting dots others might miss.

I may be back in the classroom myself next year, in Stanford's LEAD program. I was accepted earlier this year and I'm hoping to have the bandwidth to take it on.

  • 20+years in C-suite roles across large tech companies and startups
  • $800M+in value created for clients and partners across ventures
  • 35M+in digital reach across YouTube, X, blogs, Medium, Quora and Substack
  • 1,400%growth scaling a school network in South Korea in 2.5 years, to $25.2M ARR
  • 29years coaching families in Korea, China, Hong Kong and the US through SSATMaster.com

What I'm doing now

Coming soon

New AI ventures

A set of projects built on AI, to be announced shortly.

CMO & growth work

Smart Growth

  • Seattle Organic SEOSearch and content strategy that compounds over time.
  • GrowYoo Launching soonA paid media and SEO agency.
  • Fractional CMO workHands-on growth strategy for founders and friends' businesses.
Teaching & mentoring

Education Initiatives

  • SSATMaster.comAdmissions and test-prep coaching for families across four countries.
  • BooksPublished and in-progress books on startups, philosophy and education.
  • Founder mentoringOne-on-one guidance for founders building their first company or their next.

"Brandon is an amazing combination of talent, intellect and energy. He has a genuine passion for his work, is generous with his time, and will add value to your business."

S.C., CEO and founder of multiple successful startups

Let's make something good together.

Reach out about growing your company, mentoring or collaboration. “Good Peoples” succeeding definitely makes me smile.

Based in
Austin & Seattle