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My SEO Story

As I get older, I find the more transparent we are, the more likely we will connect with those who we really want to connect with.

The impetus

In 2004, I started my first business as a Realtor.  I hate sales, but my dotcom job at Expedia couldn’t keep up with my ex’s spending problem; as a result, my friend who was and currently is a realtor encouraged me to jump in to generate more income than I was making at the time.

 

So, I looked for every possible way of NOT selling people in buying or selling a home.  First thing I did was build a website and I was told by the provider that my website would be “search engine friendly.”  However, it didn’t seem to garner much search exposure despite the considerable amount of money I invested into the “search engine friendliness” from the company.  As a result, I started “googling” permutations that helped me learn what “SEO” was for the first time.  Eventually after surfing through hundreds of resources, I found SEOMoz (now Moz.com).  The posts were intuitive and the Seattle based company seemed like they knew what they were talking about.  I began learning from Rand Fishkin who was incredibly approachable.

 

At first, I had no clue what I was doing. I relied too much on the website provider called Z51 or something like that.  I remember it started with “Z”.  Despite not being able to learn the “magic” of how to make my site more visible through SEO, I ended up leveraging sites like a now defunct relocation site (titled HomeBuyersUSA or very similar).  In essence, I didn’t leverage SEO as much as I simply just leveraged the resources online — which ends up being the way you truly learn SEO.
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My year end compendium

While I shared a bit of this with my friends and family, I’ve omitted some somewhat private info and left most of the thoughts I feel might be good for the world to see.  Frankly, as my journey continues to become more public, I’m finding that it’s o.k. to share a considerable amount to the world who may find themselves in this batch of “good peoples” I hope will surround me.  Happy 2021!

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This past year deserves a good swift “get out of my life” kick in the pants!  As a result, this is my part at doing it in spite of it being one helluva “365 days.”

Believe in Yourself

TL;DR

  • realizing how “rich” I truly am
  • priorities w/ relationships
  • new faces & hearts I’ve been blessed in crossing paths
  • the 19+ year journey continues
Korean lesson
I don’t do these every year.  When I can, it’s my small way of sharing what’s going on in our lives; would love to get one from you!  😬
As you know, my last name is “Na.”  In hangul, it’s 나.  In Korean, it means “me” informally.  나 want to do.  나 in pain.  나 am happy.  These are poor examples, but I hope you get the point.  So, when you hear in a song “나나나” again … just think of “me, me, me” or “Brandon, Kade & Kamden.”  Ha, ha, ha.  Or should I say again 나, 나, 나?

Just finished 1000 km
Yup, I can’t believe it myself, but one of the activities I hated the most growing up, happened the most this past year.  More on it below in “believe.”

Wealth is not measured in dollars
This year, I realized I’m richer than anyone I know — in “real”ationships.  I’ve stopped counting in dollars & started tallying high quality conversations.  It’s not about reaching $1 mill or $1 bill.  It’s about taking each zoom call, one at a time. 😂

And if you know me, I’m not counting, but I’m appreciating each conversation.

This year I said goodbye to 2 good friends — it’s o.k.

Focusing on who matter
2020’s been a brutal year, but it’s also reminded me of who is important.  First and foremost, my parents.  I am lucky that their love has gotten me to where I am.  Sure, they did some crazy things to me growing up, but ultimately, they’re the reason I’m alive.  They could have aborted like my mom did with multiple others, from what I learned.  I was lucky.  I’m alive.

And my 86 yo Aunt.  She’s the reason why we’re in the states.  So, I’ll do my best to spend as much time as I can with her — that’s most of the reason why I flew up to Seattle this past Thanksgiving.

And moving forward, I’m going to do my best to simply help my friend first and foremost with my education and digital marketing superpowers.   The Digital skills have helped Bezos become the richest in the world.  And I even got this company onto page one right before they sold for $500 mill.  So, let’s just say this power is underutilized and very few understand they can leverage it for their own good.  And yes, I’m saying I’ll help my dear friends for free.  You can ask some of them how I’ve already been doing it.  Anyway, just ask.  Oh, and if you’re skeptical and need proof, google “andover ssat scores“, “SEO Seattle” or “Seattle SEO” and you’ll see what I mean.

Schools must change
Also, I’ve been helping my mom’s dream come true of me broadcasting once again.  After my stint as the drive time host for BeFM in Korea, I’ve launched a podcast called EduK8 haven’t some absolutely amazing guests from Emily Carrion to her husband Lazaro and my old Expedia Co-worker now future Elon Musk Honor to my 40 year educator friend Bob.  It’s been an incredible time with each of them getting to know them better than ever and talking about a subject that needs improvement.

More than ever, Education needs to change.  Covid shed light on it, but honestly, it’s been needing improvement for years.  And my show is an attempt to partially fix it.  After doing it for another 1-4 years, I’m thinking, I’m going to launch a venture in the field.  I’m not going to let my 10+ years of actively working in it and 20+ years of seeing it first hand with my sons and 30+ years of experiencing it my life go to waste.
For now, however, I need to focus on WiL.

Always keep your doors open (& swinging each way)
While I’m focused on the people closest to me and prioritize them highly, I’m adding a few to the list and it’s because I’ve allowed myself to meet some absolutely wonderful souls.  As I mentioned Jen has graced us with her support because she understands the journey more than most.  I’ve met some absolutely astounding founders including Kwame & Claudius and reconnecting with past friends like Nick.  I had the fortune to get to know 30 under 30 Sara Itucas who’s graced my little group of entrepreneurs ( Rosalinda, Margie & Tina) with her mentorship.  Charles and Derek have also been incredible new friends in the startup space.  My friend Steph who runs AdmitSee introduced us to her main architect & he’s been supporting us in amazing ways.

And before most of these new relationships blossomed, old relationships reignited and helped    us in so many ways.  I have to thank Peter Yoon, who I used to work in the Daechi district of Seoul — considered the most intense education center in the world.  Peter helped our company get its first legs and did so many things for so little money.  He charged me for 4 hours a week, but easily put in 20.  He introduced us to his most amazing wife Liz who works for one of the coolest design firms in the country more people should know.

Believe
If you’re connected with me on FB, you’ll see that I recently reposted a little pic of the boys with a sign that said “believe.”  Let’s “believe” 2021 will be the best ever.  You might be surprised what a little faith might do to your wishes.

On a related note, I “believed” I could run 82 miles or 131+ km in two weeks.  After I realized I was about that much away from 1000 km a little over a week ago, I embarked on the most painful set of runs I’ve ever done.

You see, I would have to run 11.7 miles a day (or 4.8 MORE kilometers than I have ever run in a single day)!!!  I would have to do this 7 times over the next 2 weeks.  Could I do it?  The answer is here.

Not sure if I’ve shared this, but 2019 was one of my worst.  I couldn’t get myself to continue running after attempting to start about ironically 7 times.  My stomach has been a little off over the past 5 years or so where it gets so hungry, it starts to feel like it’s literally eating away at things inside.  I probably should get it checked out, but every time I go to the doctor, they say the same thing: let’s run some tests and after we get them back, it’s usually “You’re o.k.  Just exercise and eat healthy.”  LOL

In December of 2019, I literally thought I had prostate cancer (esp after my homeopathic doctor had said I have “nodules”).  The urologist in January said, “Nope. You’re o.k.  Just exercise and eat healthy.”  After the emasculation, I was relieved (I know — any guy reading these words together must be ROFL).

Shortly before this little episode, I also had thoughts about the last 5 minutes of life.  All the thoughts that Seneca had in “How to Die,” or Randy Pausch’s “The Last Lecture” or Paul Kalanithi’s “When Breath Becomes Air” had become so clear that I decided moving forward, I would live every moment I could as if it were my last.

This revelation helped me start WheniLeave.com.  This revelation helped me call my boss a coward (yah, I’m surprised I still have a day job).  This newfound “belief” let me truly become stronger than ever.
As a result, it wasn’t impossible to achieve my last goal of the year.  As I prepare for this email to send on the last day of this year, I am only 10 km away (or ~1.5 to 2 miles less than any run for the past week).
I have a feeling I’m getting there.   😬

Happy 2021!  You are much appreciated. And I know you can achieve anything you want.  If you don’t believe it, at least tell the youth of our world that they CAN!!

And be safe and well.  “Health is wealth,” as my friend D says.

My best,
Brandon

p.s. On top of the day job, startup, podcast, running, agency & other side hustles, I run a few YouTube channels that have been garnering steam.
p.p.s. We would love it if you can add $1 to our crowdfunding campaign.  The more “votes” we have, the higher the chance we have in getting VC funds later.  We’ve been fortunate with what’s already there, but I think having a larger number of “backers” will be a great signal moving into 2021. 
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The Best BizDev Team in History

Making the deal

I watched 1.5 trillion $ history transpire right in front of me.  

Biz Dev ComplexityToday, you see astronomical valuations of Seattle’s Tech King Amazon.  In yesteryear, we were barely trying to hang on for dear life and eBay was giving us a run for our money.  We were bleeding money.  However, one thing we had was INCREDIBLE people.  Here are a few:

The Best Damn Business Development Team in the World

The “God” before the “Goddess”

Continue reading “The Best BizDev Team in History”

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How to be an Interviewee for an Anchor App Podcast

If you’ve been invited to a podcast that uses the Anchor app to produce the show, you may wonder how it works.  Depending on your level of comfort with today’s apps and podcast solutions, these instructions may be anything from confusing to as simple as drinking water.

Instructions for guest interviews using the Anchor (Podcast) App

The Podcast host will send you an invite from her/his side asking to send you, the interviewee, an invite/link via multiple medium.  S/he will will click “invite friends to join.”

host invite anchor app

There are so many mediums that are available today, Anchor provides multiple ways of reaching out to you, the guest: users who already have the app and are ready to go, text messages, twitter, facebook, and all the other default apps or media that your phone lets you select when clicking on … More.   Continue reading “How to be an Interviewee for an Anchor App Podcast”

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What’s the English Equivalent to the Korean phrase “멋있어” or “멋있다” (romanized as “muh-shee-ssuh” or “muh-shee-dah”)

Itaewon Class Park Sae-ro-yi

The Korean phrase “멋있어” means “chivalrous” in English

The Korean word 멋있어 (romanized as “muh-shee-ssuh”) can exude many other concepts including: debonair, courageous or valorous.  There could be arguments that it means charming, suave or even heroic.  However, as many words are defined or received in terms of meaning, it can depend on so many factors including who is defining it or who is using it for whatever reasons.  Linguistically, semantics can have so many dimensions that make it almost impossible to provide the perfect twin in a completely different language. Continue reading “What’s the English Equivalent to the Korean phrase “멋있어” or “멋있다” (romanized as “muh-shee-ssuh” or “muh-shee-dah”)”

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3 Best (& Funniest) Ivy League Commencement Speeches for graduates disappointed by Corona

If you haven’t seen these speeches, you should.  And I would advise you listen to them more than once.  I have.

Not only do these 3 comedians share some of their “best stuff,” but I’d argue #2 gives you her “best stuff” which isn’t necessarily the most humorous.   I was touched by her “real advice” which are words you should truly listen to.

With that said and for all the unfortunate graduates who won’t have the opportunity to listen to a great speaker this year as a result of Covid-19, these are in your honor:

#3: Conan O’ Brien’s Dartmouth College Graduation Address – 2011

TRANSCRIPT:  Continue reading “3 Best (& Funniest) Ivy League Commencement Speeches for graduates disappointed by Corona”

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South Korea’s Richest People (as of April 2020)

Top 10 Richest Koreans by Net Worth

Note: The recent stock market volatility has stripped some of the riches of these top10:

At top, the “South Korean business magnate and the chairman of Samsung Group” Lee, Kun-hee is still #1. In Korean, his name is spelled “이건희” and in “Hanja,” he’s 李健熙.

He’s worth a cool $15.4 billion dollars (as of 3/26/20)

#2 Seo Jung-jin – $6.9 billion

Not to get confused with the soccer player, this tycoon is CEO of Celltrion, a biopharmaceutical company which develops drugs to treat cancer, influenza and rheumatoid arthritis, among others. Probably a good time to be in his industry, eh?

#3 is Kim Jung-ju, founder of South Korean online-gaming company Nexon; he is chairman of its holding company NXC. His current net worth is $6.5 bill.

Continue reading “South Korea’s Richest People (as of April 2020)”

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The latest Corona Velocity (Speed) of Transmission

I’ve been keeping track of the death rate from Corona on a daily basis since March 12th.  Before that, I tried to decry that Covid-19 is MUCH more significant than people would give me credit.

Today, people are clearly aware that it wasn’t just many boys (or girls) who were crying wolf.

Latest update on April 17, 2020, 10:19 GMT.  

Marking today (3/30/2020), we’ll start to profile the:

Deaths in the World Velocity — Increasing or Decreasing — from Corona 

World Deaths Velocity April 17, 2020, 10:19 GMT
  • It’s NOT slowing down; there was a perception it was from over the weekend, but that was false — our theories are that weekend stats are not as accurate
  • Reminder: I’ve found weekends tend to have weaker data.  Moving forward, I’ll try and capture only M-F data.
  • Our latest statistics as of Coronavirus Update shows people were dying at ~291.500/hour on April 17, 2020, 10:19 GMT
  • 04/16/2020 showed people were dying at 337.333/hour/hour
  • 04/15/2020 showed people were dying at 448.375/hour; the WORST rate thus far (they may have rejigged the numbers ~4/16 b/c this was not this bad a few days ago)
  • 04/14/2020 showed people were dying at 224.875/hour/hour
  • 04/12 (~253/hr) & 04/13 (~225/hr) will be omitted.  I’ve found weekends tend to have weaker data.  Moving forward, I’ll try and capture only M-F data.
  • 04/11/2020 showed people were dying at 290.583/hour
  • 04/10/2020 showed people were dying at 301.375/hour
  • 04/09/2020 showed people were dying at 267.250/hour
  • 04/08/2020 showed people were dying at 307.583/hour 
  • 04/07/2020, 04:58 GMT showed people were dying at 217.792/hour
  • 04/06/2020, 04:21 GMT showed people were dying at 197.375/hour
  • 04/05/2020, 05:06 GMT showed people were dying at 241.667/hour
  • 04/4/2020, 04:36 GMT showed people were dying at 249.708/hour
  • 04/3/2020, 04:33 GMT showed people were dying at 248.667/hour throughout the globe vs. 203.458/hr the day before
  • 04/2/2020 at 12:35 AM showed people were dying at ~203.458/hour throughout the globe vs. ~180.625/hr
  • 03/31/2020 11:20 PM showed people were dying ~180.625/hour throughout the globe vs. the day before at 154.541/hour
  • Latest statistics Globally: 937,167 cases worldwide & 47,267 deaths (Last updated: April 02, 2020, 07:27 GMT)

Continue reading “The latest Corona Velocity (Speed) of Transmission”

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What do you call someone who doesn’t follow the rules?

non-conformist, rebel and a deviant are what are currently defined as “someone who doesn’t follow the rules.”  (at least according to google’s search results)

Historically, there have been many trendsetters and pioneers that were originally disdained for “sticking out” or disobeying what society or even some small group they may have belonged to.  Today, more than ever, there will be and have been some amazing people who have been brave and literally failed to conform to what society or more conservative types may have deemed appropriate.  Nevertheless, here are some of the nouns that people associate with people who “fail” to follow the rules:

James Dean, the Actor as a Young Man: 'Rebel Without a Cause ...

    • nonconformist – this entry popped up #1 when I searched “person who doesn’t follow the rules”  Vocabulary.com secured the featured snippet space with: “nonconformist. A nonconformist is someone who doesn’t conform to other people’s ideas of how things should be.”

Continue reading “What do you call someone who doesn’t follow the rules?”